Hoodzpah Helps FUTEK Brew A Wicked Halloween Campaign
Halloween is one of our favorite times of year here at Hoodzpah. On top of it being our birthday (spooky, no?) this year the holiday provided some extra reasons for enjoyment as we were hired by FUTEK Sensor Technology to create some holiday themed posters, post-cards, and e-campaigns for their products. FUTEK is a leader in the field of Sensor Technology, but don’t mistake them for droll, cerebral engineers. These engineers think in technicolor. We like to call them the Steve Jobs of Sensor Tech. When discussing the Halloween poster project, they wanted to draw from the old film noir style as well as that retro/mod look of the ’50s horror film posters. They sent us a detailed brief of their clever concepts and then let us run wild on our creative end. The four posters below are the result.
Vampires Vs. Zombies: FUTEK was recently featured on an episode of Spike TV’s Deadliest Warrior titled Vampires vs. Zombies. They decided to run with this theme and turn it into a poster campaign that portrayed a battle between vamps and zombies, where the Futek “F” was displayed proudly on the cape of the prevailing vampire. For this one we sketched a rough idea of the concept, but created the illustrations directly in Adobe Illustrator. We used the same method we used to create the Joe Strummer and Caleb Followill portraits.
S-Beam Jr. Poster: This poster concept was inspired by the character Mr. Big from “Rocky and Bullwinkle”. Though small in stature, he was greatly to be feared, much like the FUTEK S-Beam Jr, a tiny sensor about an inch in width and height that can measure up to two tons. We used the shadow to show the looming beast within this tiny sensor.
Young Rod-End-Stein Poster: This concept was based around the idea of the classic horror film Frankenstein. We wanted to portray a mad scientist creating one of FUTEK’s most popular products, the Rod-End Load Cell. Classic horror posters often used a limited color scheme of garish colors, so we stuck with a color palette of teals and reds. We also utilized retro inspired fonts and type treatment to make the poster title look like a movie poster headline. For this poster we illustrated the mad scientist on paper and scanned it in and cleaned it up and colored it in illustrator. This ended up being one of our favorite concepts. On top of making it into posters, e-banners, and postcards, this design will also be made into t-shirts.
