Pure Sex Cover Art
A lot of our work comes from big companies who get overwhelmed with projects and have to hire out to wrap things up on time. This is good for us and for them: for us because we get to work with some great companies with great design teams, and for them because they meet their deadlines without having to lose too much sleep. Our friend Riley Hall recently called us on behalf of Group Publishing and Simply Youth Ministry to work up a few book and DVD covers for them, one of which was Pure Sex. Pure Sex is a Christian DVD study series for teens, so they wanted something that was eye catching and fresh, but not too fresh, if you know what I’m saying. We worked up a slew of different ideas and after presenting them to Group Publishing Art Director, Veronica Preston, we decided on a cover based on the old “birds and the bees” phrase.
First we created vector illustrations of various birds and bees. We were going for a botonist style illustration that was detailed, but a little bit gritty. Then we worked on some various fonts and color variations. We ended up ditching the hand drawn fonts for a more clean sans serif type to recall “purity.” We eventually narrowed it down to three final mockups (as you see below). The final is as you see it to the left. We’ll be posting more of our work for Group Publishing and Simply Youth Ministries this week! Stay tuned.
- The Hoods
Listening to: “Love Will Tear Us Apart” by Joy Division